AI starts
with digital.
No AI model fixes a business that isn’t digital yet. Azrty is a digital transformation and AI company in Dubai that takes businesses the whole way, from their first campaign to their first AI agent.
Marketing brings customers and data. Transformation connects the systems. AI software and integration put that foundation to work. One partner and one roadmap, so nothing gets lost between agencies, with our own team in the UAE for consulting, deployment and support.
Readiness check
Where is your business today?
Pick the card closest to where you are now.
Start at 01. Marketing builds the audience and data every later step depends on.
Azrty Brief
All news, with our takeThis week in AI and digital
AITodayGoogle gives the Gemini agent its own workplace identityAzrty take: Google is building the agent control layer. Own your routing, identity and budgets before you rent theirs.AIYesterdayAnthropic launches Claude Haiku 5.5 at $0.10 per million tokens, with effort controls and a 100k cliffAzrty take: Cheap subagents change agent architecture, not just bills: route by task, cap prompts at 100k, measure before switching.UAE & GCC2 days agoTII launches Falcon-Emirati alongside Arabic speech and OCR models in Abu DhabiAzrty take: Dialect beats size: a 7B Emirati model where 27B rivals default to fusha. Benchmark Arabic the way your customers speak it.
Find out where to start.
Tell us where you are today. We’ll come back with where AI will pay off and what to do first. We’re based in Dubai.