AI starts
with digital.
No AI model fixes a business that isn’t digital yet. Azrty is a digital transformation and AI company in Dubai that takes businesses the whole way, from their first campaign to their first AI agent.
Marketing brings customers and data. Transformation connects the systems. AI software and integration put that foundation to work. One partner and one roadmap, so nothing gets lost between agencies, with our own team in the UAE for consulting, deployment and support.
Readiness check
Where is your business today?
Pick the card closest to where you are now.
Start at 01. Marketing builds the audience and data every later step depends on.
Azrty Brief
All news, with our takeThis week in AI and digital
AIYesterdaySalesforce agrees to buy Cresta for about $2.7B, pricing enterprise voice AI at roughly 27x ARRAzrty take: Voice AI now carries a $2.7B price tag. GCC contact centres should decide who owns their conversation layer before a CRM renewal decides for them.UAE & GCCYesterdayAbu Dhabi signs four OpenAI agreements, and in-country GPU inference is the real contractAzrty take: Four Abu Dhabi agreements, one enabler: GPUs inside the UAE. Data residency has moved from a compliance footnote to the first procurement question.UAE & GCC2 days agoDubai RTA's updated AI strategy: 41 areas, 40 AI products, agentic services wired into UAE PASS and Dubai PayAzrty take: RTA's agentic services show the hard part is identity, payments and full-coverage audit, not the model. We build that stack from the UAE.
Find out where to start.
Tell us where you are today. We’ll come back with where AI will pay off and what to do first. We’re based in Dubai.