AI starts
with digital.
No AI model fixes a business that isn’t digital yet. Azrty is a digital transformation and AI company in Dubai that takes businesses the whole way, from their first campaign to their first AI agent.
Marketing brings customers and data. Transformation connects the systems. AI software and integration put that foundation to work. One partner and one roadmap, so nothing gets lost between agencies.
Readiness check
Where is your business today?
Pick the card closest to where you are now.
Start at 01. Marketing builds the audience and data every later step depends on.
Azrty Brief
All news, with our takeThis week in AI and digital
AITodayAnthropic ships Claude Sonnet 5.5: near-Opus scores at half the price, but a breaking API migrationAzrty take: Sonnet 5.5 halves the cost of good-enough work. The migration, not the model, is where your saving will leak.UAE & GCCYesterdayAbu Dhabi targets world-first AI-native government in 2027; Ai Everything summit runs 6–7 OctoberAzrty take: Abu Dhabi set a 2027 deadline for AI-native government. GCC enterprises should treat it as their deadline too.AIYesterdayOpen-weight models capture 56% of gateway tokens as enterprises route by priceAzrty take: Volume is commoditised, spend is not. The leverage now sits in the router and the GPU, not the model card.
Find out where to start.
Tell us where you are today. We’ll come back with where AI will pay off and what to do first.