AI starts
with digital.
No AI model fixes a business that isn’t digital yet. Azrty is a digital transformation and AI company in Dubai that takes businesses the whole way, from their first campaign to their first AI agent.
Marketing brings customers and data. Transformation connects the systems. AI software and integration put that foundation to work. One partner and one roadmap, so nothing gets lost between agencies, with our own team in the UAE for consulting, deployment and support.
Readiness check
Where is your business today?
Pick the card closest to where you are now.
Start at 01. Marketing builds the audience and data every later step depends on.
Azrty Brief
All news, with our takeThis week in AI and digital
AI3 days agoNadella: assume every AI model is compromised and give it an emergency brakeAzrty take: Contain models like privileged insiders: own identity, tight scope, human approvals, and a brake you have tested.AI3 days agoNvidia may buy Reflection AI or deepen its $800m stake in the startupAzrty take: Nvidia is stacking chips, hub and open weights. GCC teams should route Beam-class models behind their own gateway.AI4 days agoAnthropic pulls live internet from internal evals after agent files false homicide tipAzrty take: Containment is the risk, not capability. Default-deny egress and approval gates before agents touch live forms.
Find out where to start.
Tell us where you are today. We’ll come back with where AI will pay off and what to do first. We’re based in Dubai.