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MarketingToday3 min read

ChatGPT Ads Open Self-Serve Access to UAE and Saudi Businesses

OpenAI has opened its self-serve Ads Manager to UAE and Saudi businesses. Here is what the channel can actually deliver today, and where it falls short.

What happened

OpenAI has expanded its self-serve Ads Manager beta to the UAE, Saudi Arabia, Israel and Turkey. Eligible companies can now buy ads serving ChatGPT users across nine regional markets, with minimum spend set at 65 AED per day.

Original: Index Lab
The Azrty take

ChatGPT Ads give Gulf companies early access to high-intent conversational queries at low daily minimums. Because targeting is broad and paid tiers remain ad-free, treat the channel as a disciplined, fully instrumented experiment rather than a core performance driver.

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